New Logo

Two years ago, we changed our slogan to “Stronger Together”. The purpose of the change was to start the process of unifying the Revolution fan/supporter base. Working on adjustments within the Fort, changing our By-Laws, enhancing our website, creating a Stronger Together Tifo and merch are just some of the adjustments we have made in those two years. Continuing to improve the organization, improve the Revolution community, and grow the Rebellion family will be a never-ending and exciting process.

 

For the final push of this message, we felt that it was time to change our logo. Our new logo has many meanings but the overall purpose is to show that we are a unified front of supporters.

The process to go live with this new logo took almost two years. We wanted to stabilize the organization before making such a major adjustment. Once we made the necessary adjustments, we started to get feedback from our members. After creating a handful of concepts last year, we held a focus group with general members to get their thoughts on the process. We asked them if a logo change was needed, what they want to see in a new logo, and what they thought about the concepts we already made. Among other questions, we received amazing feedback and made major adjustments to the logos we were considering.

Listening to our members, we feel that this logo captures what we wanted to see as well as what they felt was needed to be included. Check below for a description of each aspect of the logo.

For those interested, watch our announcement video shown above or click here to check out the new merch.

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